Blaker has been around since 1905, orignally based in Islington North London. Their mainstay is the repairing of industrial machinery alongside many metalworking services.
Magthro Product Animation
Client: Blaker Technology
For this project, the Magthro animation delivers an in-depth explanation of the product and how it can be incorporated into a number of different situations. The key product is kept on screen via a single-shot animation and all elements fade on/off or are highlighted around the screen, keeping it front and centre so that important information is easier to understand.
Promoting a new product
Following on from the success of the Sandflo animation, the client invited us to work on another new product they were bringing to market.
Similar to Sandflo, the Magthro adds another stage of repurposing scrap metal, which can create considerable savings over time while addressing the needs of recycling waste wherever possible.
Breaking down the CAD designs
As with any new product, understanding exactly how it works not only helps us create a lifelike representation in 3D but also help highlight the value proposition for potential clients.
We worked closely with Blaker’s CAD partner to ensure we fully understood the product breakdown and show the Magthro in its best light.
Creating a script and storyboard
We also worked in collaboration with Blaker’s marketing partner (Spark Marketing) to create a script and storyboard. This helps with aligning the messaging throughout the content with the key technical information to educate all stakeholders.
To read more on how we work with clients through the design process, read How we do what we do.