Kinley Systems Limited supply and install outdoor architecture supplies for commercial landscape projects. Their range is used by landscape architects, designers, contractors and developers.
Terrace Product Animation
”The team went above and beyond to ensure that we were thrilled with the whole project, that also included awesome CGI.Frances D'ArdenneMarketing Manager, Kinley Systems Limited
Most profitable project type
Discussions included the most profitable project type for the company, common issues faced by clients and knowledge gaps the sales team may encounter when speaking to prospects. Each department had a representative and a lot of exploration highlighted improvement in information that even we weren’t expecting.
And yet, by asking these questions, there was a better focus on the most important messages to get across in the content; the most profitable projects can be highlighted in product breakdowns; answering common questions clients have to improve conversion rates; and saving time on these conversions by making sure they are already enabled with the right knowledge to purchase.
Helping Kinley build authority
Then began the creation of the terraces. Kinley had already built a reputation on their isometric edging shots and we wanted something similar that would build authority over time.
Not only did it have to be technically accurate (which included every joist, tile and bolt) it needed to look realistic and relatable. While some of the products could be created from scratch or modified with CAD models that were already available, a lot of time was invested into getting the visuals perfect – with flora.
Realistic animation of flowers and trees
We asked how the work we rendered could stand out from similar work and she said that what let down other CGI’s in the past was the realism of flowers and trees; they would either be low quality or not animated. Going above and beyond, Sean’s journey of floral expertise included creating accurate models of over 20 species and three trees all in correct bloom.
In addition, each of these were individually rigged and animated to react naturally to wind, and each with dynamic shadows.