Maguire Products is a global leader in materials handling for plastics moulding, extrusion and compounding. Their range of products includes drying, blending and feeding for any sort of plastic manufacturing.
Client: Maguire Products Inc.
Can plastics be sexy?
The two minute master showreel, with a dark background stripped of all USP’s other than core messages, pulls the attention of passers by. Breaking through the noise of a large trade show can be difficult without spending more on floor space or installations.
Getting attendees interested is the first step in creating potential new business connections.
Flexible displays for any design.
Getting creative with trade show stands is just as important for creating new leads. Making the most out of space or just having a different design to the majority may mean displays are also a little less ordinary.
Not only does the vertical display add a little variety, the content focuses on the key facts they potential buyers want to know; cost, effectiveness and benefits over the competitors.
We absolutely smashed it.
Positive feedback can be easy to say without proof or results, although both senior leadership and those that attended the show commented highly!
The style and impact of the master showreel has led to an overhaul of Maguire’s branding with a rollout of the style across other areas of the business.
Not only has it impacted the industry standard, but has propelled Maguire as a market leader in their materials, as they are in their products.