Maguire Showreel

Client: Maguire Products Inc.

Case Study

An incredible showcase of incredible products.

Quick facts:

  • Short turnaround for an attractive and impactful video
  • Displayed on suspended screens at a trade show for lead generation
  • New “brand look” to showcase multiple products as an entire solution
  • Translation of text content for European markets

About the client.

Maguire Products is a global leader in materials handling for plastics moulding, extrusion and compounding. Their range of products includes drying, blending and feeding for any sort of plastic manufacturing.

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The challenge.

The K Show is the world’s number one trade show for plastics and rubber. As a plastics specialist, Maguire Products Ltd wanted our insight into developing new animations for their stand.

It’s commonplace with events where a new idea or simply different priorities mean little time to get something shiny and new, ready for exhibition; there was an extremely tight turnaround to complete two very different videos for the show.

Challenging the status quo and the typical showreels Maguire had used before. These were much more styled as a “PowerPoint”, being a universally understood way of sharing information.

Our solution.

We wanted to grab attention and the strength in relationship between DURTY and Maguire enabled us to empower their marketing department to step away from safety and move towards excitement. Change can be scary but it’s a necessity in keeping present and relevant to target audiences.

The client loved it:

“The style was so advanced for our industry that we really stood out from the competition and drew visitors to our stand. The animations were incredible!”

Watch the video

“DURTY are creative, easy to work with, and produce great results with the latest software. The team are friendly, responsive and happy to make adjustments – even if the requests weren’t included in the initial brief!”

Vicky ShakelfordMarketing Manager, Maguire Products

Can plastics be sexy?

The two minute master showreel, with a dark background stripped of all USP’s other than core messages, pulls the attention of passers by. Breaking through the noise of a large trade show can be difficult without spending more on floor space or installations.

Getting attendees interested is the first step in creating potential new business connections.


Flexible displays for any design.

Getting creative with trade show stands is just as important for creating new leads. Making the most out of space or just having a different design to the majority may mean displays are also a little less ordinary.

Not only does the vertical display add a little variety, the content focuses on the key facts they potential buyers want to know; cost, effectiveness and benefits over the competitors.


We absolutely smashed it.

Positive feedback can be easy to say without proof or results, although both senior leadership and those that attended the show commented highly!

The style and impact of the master showreel has led to an overhaul of Maguire’s branding with a rollout of the style across other areas of the business.

Not only has it impacted the industry standard, but has propelled Maguire as a market leader in their materials, as they are in their products.