FFE is a global leader and innovator in both the design and manufacture of fire detection systems. They have supplied a range of deterrents, detectors and extinguishers for over 40 years with additional services including consultancy, training and technical support to ensure their customers are completely catered for whatever their needs.
Introducing a new style.
At first, the team at FFE weren’t completely sure on the style we proposed. However, with a style frame and mood board to explain the concept, while explaining the benefits of a more “edgy” and modern feel, the team were soon won over.
The darker background pulls the focus onto the product and is a refreshing change to the typical white surroundings.
For easy translation.
Not just for English speakers across waters, the text throughout is easily changeable for different units of measurement depending on which country they’re being promoted in. It also allows plenty of space for other language translations.
With campaign usage in mind.
Keeping USP’s separated throughout the video, with clean transitions between shots, means multiple clips can be made for use on different platforms. Whether it’s multiples ads running on Google or LinkedIn, or creating a library of reusable content to be shared organically such as the company LinkedIn page or Twitter, cuts can be delivered quickly top and tailed with company branding.
A full service delivery.
In addition to delivering the Fireray One animation, we also assisted FFE with digital marketing strategy, large format renders for their office wall prints, and animations for a number of other product ranges.