COVID-19 – it’s running the world at the moment and we’re all running about like a bunch of headless chickens.
But what about you? As a marketer, you’re now working from home (because you’ve been told you can). You aren’t a key worker, so maybe you have a house full of children to contend with. Your spend is on hold, as are your trade shows. Great. I mean, it’s not like you spent long preparing for them. Everyone knows you just use the same stand as last year, it costs less, and everything goes perfectly swimmingly, right? You’re basically guaranteed more business than last year!
You can bet that once it’s all blown over, senior management will be expecting a tasty pipeline of leads ready for sales. All product launches will be back on track with the same deadlines. Somehow, you’re expected to magic this from thin air.