Since no two projects are alike, each project needs a production process tailored to its goals
In other words, we adapt to deliver what you want.
We draft storyboards, we create assets from scratch, and we even imagine a big “Create 3D Video” button, but, in the end, we always fall back on the familiar checkpoints which have allowed us to deliver so many successful videos over the years.
Below, we outline the main stages we go through to get from the initial idea to a finished and exciting animation.
The Initial Phase
Everything we do at this stage affects the end product; it’s crucial to get things right. Well planned is well done. Understanding what we have to work with allows us to plan accordingly and set out realistic timelines for delivery.
- Do you already have 3D assets in Solidworks, AutoCad, or any other software package?
- Would you like our help with the script or storyboard? We can take care of the voiceover. Or we can review your structure to ensure the video flows well from shot to shot. It’s up to you.
- How long do you want the video to be? The script and the storyboard will determine both the length of the video and what’s shown in each shot.
- How complex are the products or scenes? It takes time to create the quality character animation (people) and particle simulation (liquids) that achieves the level of realism we’re both happy with.
At DURTY, we put in the hours and the work to get to know your product as well as you do. Reference videos or photos of a product working can really help us understand exactly how it works, and therefore how to show that in 3D.
(for those who are interested)
We use Cinema4D with Octane for most of our 3D work and Adobe’s AfterEffects for composition. If you already have 3D assets, we can import the models directly into C4D; although this saves production time and cost, we might still have to optimise them. When using models from different software packages, things don’t always work as expected because the original model is usually created for manufacture or design purposes rather than animation.
When we add lighting, textures or animated parts, edges of surfaces can create anomalies with textures or lighting and we might need to recreate some parts. This is still much quicker than creating from scratch!
If we need to create models, the more information we have, the better. This includes photographs of products, videos of machinery working, technical drawings or even actual products––as long as they’re not too large!
Models created, lighting set, camera shots lined up. In most cases, we’ll create a preview render of images or videos for you to check if there’s anything we need to change before the final renders. We do this because some textures, lighting or particle simulations can take multiple days to render––and sometimes even longer!––while a preview can be completed within a few hours.
We create a rough-cut for the preview render, but with the 3D renders complete, further editing is needed. This includes any backing soundtracks, voiceovers, text, and logos that appear on screen. We also include some animations and certain custom effects like transparent surfaces or flares.
When we’re happy with the work, it’s ready for you to review. We’ll upload it to frame.io which we use for notes of comments or changes: it’s a little like Word review comments, but for video.
We have multiple review points throughout the process to ensure you’re happy with the final product. However, it’s important to note that just because some changes seem minor, depending on the shots of the video, they can sometimes force us to repeat the entire process all over again. As an example, a forgotten step in the process will mean additional 3D shots, animations rigged, additional voiceover recordings, new composition, new 3D and final render…
We’re always transparent with what we do.