CGI assets for use at trade shows and online across multiple European countries

Key facts
  • 3D animation including multiple products and solutions for logistics and automation
  • Full-size factory environment design
  • Updated version for rebranding
  • Multiple languages and subtitles
About the client

Mezzanine International were acquired by MiTek (part of Berkshire Hathaway) in 2017. As a collection of global companies, MiTek is the first global mezzanine supplier for any size project around the world.

"The overall video, graphics, voice... first class! Thank you again."

Scott Chambers, Managing DirectorMezzanine International

The challenge

An upcoming trade show and need for a modernised video to attract potential clients meant there was a strict and tight turnaround. IMHX is the largest intralogistics trade show in the UK which hosts industry leaders within automation and logistics.

With hundreds of exhibitors and stands to compete with for attention, their video needed to capture attention quickly to help produce leads.

Our solution

We built a virtual warehouse to showcase the full range of products offered by Mezzanine International, and their integration with other automation and logistic technologies. This was a complete update from a previous version of this video we completed some years ago.

From script assistance to storyboarding, voiceover and translations. We worked together to ensure prime USP’s were shown and the flow of video is easy to understand.

The full video

Rebranding made easy

1

Understanding the industry

An important requirement was in-depth knowledge of the industry. Due to time restrictions their on-site CAD team didn’t have the time to create a multi-level installation representing a typical project.

Mezzanine knew us well (and vice-versa) and we were fully trusted to take the lead, designing the entire multi-tier layout with only minimal input required from their team to check and approve before creation.

2

Turnaround was more than quick

When storyboarding a project, these can often go through multiple iterations and many stakeholders required to sign off on the “final.final” version. This process alone can take weeks or months while we had less than 3 weeks for a complete animation. While the script was being finalised, we started work on creating the assets and environment that houses the Mezzanine structure.

With limited time allocated to their own CAD team, we created the warehouse solution with the base products they were able to send across. Although this meant we invested a lot more time in production, it freed up the time of the Mezzanine team to focus on preparing for the event and reduce interruption to their own daily work.

As a now global company, they needed translated voiceovers and subtitles added throughout to ensure they could educate and inform a wider audience. With live-shot video, this could require a need to completely refilm and take additional weeks of production.

3

Translations and subtitles

Translated versions for Europe were important for Mezzanine to be able to promote these videos at trade shows and online in multiple countries. We worked closely to ensure the voiceover fitted with minimal edits to the original animation and subtitles aligned to the voiceover.

In addition, a rebranding following the MiTek acquisition meant a recolour throughout the video was simple and cost-effective to change.

“With Durty Media I feel like I have gained an extended internal team rather than just an agency. They understand our business, making it easy to communicate, and always go the extra miles to deliver great results. I love working with them.”

Christine Pilbeam, Marketing Manager at Mezzanine

The completed project included 3 minutes of mixed animation and filming of Mezzanine’s R&D centre, multiple translations and a second version with recolouring to accommodate rebranding.

The contents of the video include installation of multiple mezzanine levels and a range of products including their “Mezz7” board and “MezzHead” add-on brackets.

Throughout our partnership we are proud to keep our communication channels open and transparent throughout all processes.

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